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Eric Horton, Fractional Chief Product Officer

About

Old-school creator. New-school innovation.

I've spent my career in FinTech and SaaS startups with a knack for building big things with small teams. I've navigated B2C, B2B and B2B2C models, owned revenue-critical funnels, and led product through the regulatory complexity of credit, identity and wealth management.

Eric Horton
“I specialize in building big things with limited resources.”

The creative edge

Before and alongside product, I've been a professional guitarist, recording and live sound engineer, video producer, and master-level Photoshop artist. I've directed radio and TV commercials and mentored young musicians and producers, some of whom have gone on to Grammy wins and nominations. That creative discipline shows up in how I think about usability, storytelling and customer trust.

Rooted in community

My family has called the Santa Cruz Mountains home since 1942. I serve as President of the Los Gatos Masonic Hall, supporting first responders, town initiatives and organizations like the Lions and Rotary Clubs, and I founded the Leyton Howard Memorial Scholarship Fund for Los Gatos High School music programs. I'm a husband, father, son and brother, and I bring the same long-term commitment to the companies I work with.

Building my own ventures

I'm also a founder. Through DigNit Media, Inc. I build and operate my own products, which keeps my skills sharp and my perspective honest: I know what it costs to ship.

Let's talk about what your product needs next.

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