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Eric Horton, Fractional Chief Product Officer

Experience

Senior product leader. FinTech. AI-driven platforms.

15+ years building and evolving consumer and enterprise platforms, primarily in FinTech and regulated environments. My work sits at the intersection of product strategy, innovation and execution.

Credit Sesame

Principal Product Manager

Owned product strategy for consumer credit and identity protection platforms used by millions. Led AI-assisted credit experiences, subscription monetization and revenue-critical funnels across web and mobile. Shipped LLM-based proofs of concept to help consumers understand and act on their credit data. Partnered with credit bureaus, compliance, CRM, data and engineering.

Enterprise Advisor CRM

Product Leadership

Led product strategy for a CRM platform for independent financial advisors spanning trading, portfolios, reporting and workflow, with deep integrations into custodians and financial systems.

DigNit Media, Inc.

Founder

Founded and built a media and social platform from the ground up, hands-on across product, engineering, design and go-to-market. Now the vehicle for fractional CPO and product leadership engagements.

How I operate

  • Data-informed and iterative: experimentation, cohort analysis, funnel optimization.
  • Known for translating ambiguity into clarity.
  • Aligns cross-functional teams around outcomes.
  • Builds systems designed to evolve, not just launch.

Skills

Product Management

RoadmappingPrioritizationPRDsMonetizationA/B & Multivariate TestingKPI Modeling

Data & Analytics

MixpanelLookerOptimizelyFunnel OptimizationCohort AnalysisLTV / EPU Modeling

AI & Rapid Prototyping

LLM proofs of conceptLovableSupabaseReactVibe coding

UX / UI

WireframingInteraction DesignUsabilityHTML/CSS/JSFigmaAdobe Creative Suite

Technical

Agile / ScrumAPI IntegrationsPHPMySQLGitJiraConfluence

Compliance & FinTech

FCRAIdentity ProtectionCredit Reporting & Bureau IntegrationsBSAUDAAPAML

Leadership

Cross-Functional AlignmentStakeholder ManagementTeam MentorshipExecutive Communication

Let's talk about what your product needs next.

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